What is social media marketing?
The use of social media and social networks to sell a company's products and services is referred to as social media marketing (SMM). Social media marketing allows businesses to communicate with existing consumers and reach new ones while promoting their intended culture, mission, or tone. Marketers can track the success of their efforts using data analytics tools designed specifically for social media marketing.
Social media has altered how we function as a society, especially how we communicate with one another. Businesses took notice as platforms such as Face book, Twitter, and Instagram grew in popularity. They began to use these sites for social media marketing to boost their interests. This is due to the fact that these websites have the ability to influence customer behaviour.
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