E-commerce is the term used to describe the exchange of goods and services between parties. It also entails paying for the goods and services using an online platform. It's also referred to as online retailing. E-commerce of Agricultural Products Market is the ideal illustration of e-commerce in the context of agricultural marketing.
Both buyers and sellers can benefit from e-commerce. Since the majority of middlemen are cut out and inventory is reduced, it is simple for a seller to pass the savings along to customers at low prices. Easy delivery becomes a benefit with low prices for consumers, but cross-border selling offers multiple advantages for sellers, saving them money by reducing the need for searches and negotiations.
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