Asia Pacific Beauty Devices Market was valued at US$ XX Mn in 2019 and is expected to reach US$ XX Mn by 2027, at a CAGR of 8.80 % during a forecast period.
Asia Pacific Beauty Devices Market
The report study has analyzed the revenue impact of the COVID-19 pandemic on the sales revenue of the market leader, market followers, and market disrupters in the report, and the same is reflected in our analysis.
Asia Pacific Beauty Devices Market, Dynamics:
An increase in demand for diversity and representation of individual needs coupled with a homegrown makeup line, stiff competition for international brands are some of the prominent factors behind the market growth. In addition, growth in retail, the appearance of a young urban population with disposable income in developing countries, mounting aspirations, the number of working women, changing lifestyles, increased affordability of lifestyle-oriented and luxury products, and greater product choice and availability are the main drivers of the Asia Pacific beauty devices market. The beauty devices industry is one of the fastest growing consumer product sectors in the Asia Pacific with a strong potential for foreign companies.
On the other hand, some of the legal regulations, concern about side effects, and lack of awareness about the benefits of the beauty devices are expected to limit the growth of the Asia Pacific beauty devices market.
Asia Pacific Beauty Devices Market, Segment Analysis:
The hair care segment is expected to grow at a XX% rate of CAGR during the forecast period. The rise in the incidence of thinning hair and hair loss is expected to increase the adoption of hair care devices. The hair care products deliver solutions for hair and scalp-related issues like hair loss, dandruff, hair damage, hair thinning, split ends, and scalp itch. An introduction of innovative products and consumer spending on personal care products is expected to drive market growth. In addition, the growing trend of hair colouring among the male and female young populations is expected to increase the demand for hair care products.
With the beauty service industry growing rapidly across the Asia Pacific region, the spa, and wellness and body treatment segment are expanding rapidly and attracting attention from international brands. Local brands currently account for more than 70 percent of the spa market. The spas are increasingly becoming a part of the routine.
Country Wide Scenario of Beauty Devices:
India: India is one of the fastest growing consumer goods markets, which is moving from unorganized informal markets to organized retail in main Indian cities, Tier II towns, and cities in the country. Many foreign brands have made a platform for their brands in the Indian market. Many international brands are entering India. Despite the competition has increased, the domestic brands like Lakme from the Hindustan Unilever group continue to do well. An increase in female employment rates as more women join the workforce, aspirations of Indian women, and image and grooming awareness are expected to increase the demand for beauty devices in India.
Japan: Japan is one of the largest markets for beauty care devices across the region and has a long tradition of usage of beauty devices. The Japanese market is highly competitive. Currently, Japanese consumers are highly sophisticated and conscious of quality, product value, and the brands they buy and use. The country is among the top five largest national markets for beauty devices. Shiseido and Kao are the largest beauty devices manufacturers in the country. In addition, new foreign brands may need to invest in developing brand awareness and in user education to attract consumers in the market.
With the developing trends in the Asia pacific beauty devices market, it is witnessed that, the entry of new marketers and competition between the existing companies has increased and it is expected to a have direct impact on product prices. The prominent key players are expanding their offerings beyond professional beauty devices to personalized beauty care devices. New companies are entering the market with a clear focus on home-use beauty care devices across the region. Many key players are focusing to invest considerably in advertising to increase product awareness among users.
The objective of the report is to present a comprehensive analysis of the Asia Pacific Beauty Devices Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers, and new entrants by Country. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors by Country on the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Asia Pacific Beauty Devices Market dynamics, structure by analyzing the market segments and projects the Asia Pacific Beauty Devices Market size. Clear representation of competitive analysis of key players by Application, price, financial position, Product portfolio, growth strategies, and countrywide presence in the Asia Pacific Beauty Devices Market make the report investor’s guide.
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Scope of the Asia Pacific Beauty Devices Market
Asia Pacific Beauty Devices Market, By Type of Device
• Hair Care
o Hair Removal Devices
o Hair Growth Devices
o Hair Styling Devices
o Others
• Skin Care
o Light/LED And Photo rejuvenation Therapy Devices
o Cellulite Reduction Devices
o Acne Removal Devices
o Others
• Oral Care
• Others
Asia Pacific Beauty Devices Market, By Application
• Domestic Purpose
• Commercial Purpose
o Salon/Spas
o Hospitals/Clinics
o Others
• Others
Asia Pacific Beauty Devices Market, By End User
• Professional
• Personalized
Asia Pacific Beauty Devices Market, By Country
• China
• India
• Japan
• ASEAN
• Rest of Asia Pacific
Key players operating in Asia Pacific Beauty Devices Market
• L’Oreal SA
• Photomedax Inc.
• Biotique
• Shiseido Company, Limited
• Home Skinovations Ltd
• The Proctor & Gamble Company
• Koninklijke Philips N.V.
• Revlon Incorporation
• Kao Corporatio
• FOREO
• Nu Skin Enterprises, Inc.
• Lumenis Ltd.
• MTG Co., Ltd
• Syneron-Candela
• NuFACE
• TRIA Beauty, Inc.
• Unilever
• Oriflame
• Avon Products Incorporation
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