Customer-driven product development frequently leads to the production of minor variants of mixed juices and the inclusion of fad-driven additives like acerola, sanddorn, or acai berries in fruit drinks. Vegetable juices based on tomato juice and containing only a limited proportion (8 to 15 percent) of other vegetables have long been a favourite in Germany and other European nations. The demand for vegetable and fruit juice blends has lately grown as a result of growing public awareness of the health advantages of eating fruits and vegetables. Few small and medium-sized businesses currently solely produce vegetable juice. Provalor views this as a significant market potential, which it is cultivating through constant communication with all of its clients.
The Acai Berry, which comes from the Amazonian açai palm tree (Euterpe oleracea), is consumed all over the world as a functional food. Nutraceuticals and nutritional supplements containing açai berries are also experiencing growth in popularity. These products are said to provide a wide variety of health-promoting and therapeutic effects due to their exceptional biological characteristics when compared to other fruits.
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