Play Marketing With NFTs: Why You Need a Digital Marketing Agency

An NFT marketing strategy full of novelty and creativity can make a brand’s NFT stand out in a market worth over $23 billion. A professional NFT digital marketing agency can help. They deal with your NFT projects, build community and increase visibility and legitimacy through well-curated NFT ideas.

NFT Marketing — is the latest buzzword around the digital marketing space. As part of the decentralized finance (DeFi) industry, NFTs have expanded. It was art and music later evolved to digital cartoon monkeys to toilet paper, taking the global digital world by storm. As of 2021, the market capitalization of NFTs has exceeded $23 billion. Its an annual growth rate of more than 20,000%.

Don’t forget OpenSea, the world’s largest peer-to-peer NFT exchange by transaction volume, which hit a $5 billion Ethereum transaction volume in January 2022. There is no denying that the soaring value of NFTs makes it a serious contender for the best currency in the metaverse .

Leading brands like Nike, Walmart, and Balmain have all ventured into the cryptocurrency and NFT market, so it’s time to get your head around NFT marketing concepts! However, don’t be fooled by the overblown hype, not all NFTs are as valuable as the top ones.

As the NFT Developmeny Services becomes more and more mature, you need a comprehensive NFT marketing strategy to promote the uniqueness and value of your brand to the public, so that you can break through the fierce market competition! In this post, we’ll take a deep dive into NFTs and NFT marketing, and why you need to partner with a digital digital marketing agency to empower your branded NFT projects to be even more successful!

Understanding NFTs and NFT Marketing

What is NFT?

In simple terms, non-fungible tokens (NFTs) are digital assets that can be bought and sold online. These tokens may represent any type of digital asset, such as artwork, music, tweets, websites, in-game items, or even real estate. In theory, NFTs turn them into unique, verifiable properties that can be traded on the blockchain. In short, creators convert their art into cryptocurrency collectibles to mint NFTs, and buyers receive it in a digital format, not a physical artifact on the wall.

NFT minting

As part of blockchain technology, NFTs are often traded using cryptocurrencies, but they are not interchangeable and can never be exchanged. NFTs are valuable because only one version of the asset is created in that space. Each NFT contains a unique identification code, as well as metadata indicating ownership. In other words, an NFT can only have one owner at a time, and no one can change its ownership or mint the same NFT on the blockchain. Given this scarcity, NFT creators/owners can set their own prices for their assets.

What is NFT Marketing?

NFTs have officially taken the world by storm, and the market is now expanding and growing. As many as 50,000 NFTs are traded every week, providing a blue ocean of opportunities for brands and digital marketers. By “forging” special experiences, collaborations, iconic imagery, memorable advertising campaigns, premium designs, and more, your brand can not only increase real profits, but also engage consumers with new brand stories and interactions.

A few months ago, we saw news of the “Jack Dorsey’s first tweet” NFT, which sold for $2.9 million. It didn’t take long before we got statistics that almost half of its NFT sales had dropped below $200. With new NFTs being launched every day, you should face the fact that just creating and listing your NFTs won’t work miracles. Consumers tend to embrace new things, or things that resonate with them.

This is what NFT marketing is all about. Brand audiences must understand what your NFT project is about, the message you are trying to convey, and the value of stimulating their (potential investors) to buy.

NFT marketing requires more than getting your NFT in front of your target customers. At the end of the day, it’s all about applying creative digital marketing strategies to provide your prospects with a unique and meaningful experience to achieve your long-term marketing goals. We believe that most digital marketers are already familiar with the importance of NFT marketing, so now that we have the broader basics of NFT marketing, let’s delve into NFT marketing strategies by exploring the many successful NFT campaigns .

Three successful NFT marketing creative campaigns

In December last year, Adidas officially entered the NFT field by launching its first NFT series “Into the Metaverse”. The collection contains 30,000 NFTs, all co-created with some of the industry’s most prestigious blockchain partners, including creators of Bored Ape Yacht Club, gmoney, and Punks Comic.

Since the pioneering creators of NFTs are sufficiently relevant to the already developed NFT enthusiastic social network, this multi-party co-branding cooperation helps to publicize and accelerate the success of the Adidas NFT series. As a result, the $22 million, limited 30,000 Adidas debut NFT sold out within minutes of its public launch, meaning Adidas raked in a ton of revenue from the sale in just one afternoon.

Before the launch of its NFTs, Adidas used Twitter to create publicity for upcoming products, which helped the NFT Development Company series gain a lot of attention and awareness. In addition, Adidas’ NFT is used to promote its own brand’s physical sports products, because buyers of this series of NFTs can also get 4 exclusive physical clothing for free, which means they can try on the brand’s new products first and experience the The experience is shared on social media, as an effect similar to Internet celebrity marketing.

This provides another digital marketing opportunity for its NFT project, which is to promote Adidas’ physical limited products together with the brand’s KOC (Key Opinion Consumer). The benefits of an effective NFT marketing campaign are far more than you might think.

• Clinique: NFT Social Media Marketing

Clinique became the first brand under Estelle Lauder to launch an NFT to increase loyalty as a program purpose. Called “Meta Optimist,” the NFT, available in three versions, is a conceptual “molecule” that changes color based on two of its most popular products: 100H Hydrating Gel and Black Honey Lipstick. Instead of selling NFTs, however, Clinique is offering Smart Rewards members the chance to win free NFTs through a social media contest, along with a variety of free products over the next decade.

Clinique NFT — Meta Optimist

Consumers can participate and win Clinique-exclusive NFTs by sharing “positive stories” through three social media platforms: Instagram, TikTok and Twitter. To add to the excitement, Clinique invited celebrity Emilia Clarke and brand ambassador Melissa Barrera to announce the top three winners on social media. By providing NFT access rights only to members of the brand loyalty program, it not only gives Clinique members an exclusive sense of honor, but also inspires others to sign up as brand members, creating the significance of this NFT competition.

Brand authenticity and consumer enthusiasm are the foundations of a successful digital marketing campaign. And Clinique’s NFT marketing strategy shows exactly that on top of its potential utility. It promotes an NFT approach in a uniquely modern way, sparking a dialogue between brands and consumers, generating interest in its branded NFTs, and placing consumers in the lead, with storytelling and engagement as its core values. Finally, expanding its social scale and maintaining customer loyalty becomes a brand advantage. It can be seen that the combination of social media marketing and NFT marketing can bring unbreakable community value to the brand.

• Warner Bros: NFT Social Marketing

Building social will help ensure a successful NFT rollout for brands. They are the lifeblood of your NFT project. So, as Warner Bros does, it’s crucial to keep up to date with the latest developments during the NFT release process.

Coinciding with the release of The Matrix: Resurrection, Warner Bros. has partnered with Nifty’s NFT platform to launch an NFT for The Matrix: Resurrection. It is a program that includes 100,000 unique characters for just $50 each. Buyers of NFTs will receive their own randomly generated avatars. They will also be able to choose whether to take the “blue pill” to keep the NFT as it is. Or the “red pill” to transform them like the protagonists of a movie. This interactive strategy is not only created to attract people’s participation. But also is highly related to the content and plot of the movies. This made the loyal movie fans frantically snap up this NFT, hoping to truly become “The Matrix: Resurrection” part of a virtual world.

Warner Bros NFT

In order to support the launch of the “Hack: Resurrection” NFT, Nifty shared a roadmap on their Twitter social network. This let users know the future development and direction of this project. It is usually the moment when they are most excited. The all-encompassing NFT roadmap fully communicates to potential buyers. The long-term plans for the project, such as presentation dates, minting dates, tools available, key milestones, and more.

NFT social marketing can help attract more investors to the project. It keeps current NFT holders interacting and anticipating future plans. Nifty made another announcement to social before its launch, and social fans also retweeted it after seeing it. And unknowingly became the brand’s propagandist. In the end, nearly 300,000 people waited in line in the virtual waiting room for the moment when the “Hacker Quest: Resurrection” NFT was released. The long-awaited movie also aroused everyone’s attention and interest at this time. .

Nifty’s & Warner Bros. tweets about The Matrix: Resurrection NFT

• NFT digital marketing agencies build a thriving online community

In March last year, the Open Earth Foundation sold Ocean Front. It is an NFT work by digital artist Beeple, for $6 million. So, who decides the value of these items? The answer is NFT social. NFTs give the community the value of co-determining projects and incentivize them to support what they love. Adding on, puts power back in the community. The most important thing is that the community is the main prospect of brand NFT marketing. As it kind of value generated by consensus and trust, and this is the unique charm of the online community.

First, identify the target customers of the brand’s NFT marketing campaign. Similar to other product launches, your new NFT requires product-market fit. While the ecosystem of blockchain and dapps (decentralized applications) is still in its growth phase. Targeting your initial community members as they are usually a blockchain-aware audience who are already interested in your art people. So keeping your community active by engaging them will be another focus.

To Conclude

The foundation for hyping and creating a branded NFT Genrator conversation is to have a thriving community that not only supports your NFT sales. But it should also spread the value of your NFT and drive additional traffic to your brand’s homepage. At the same time, the community is where you share your brand values, educate and meaningfully connect with your audience. Given its importance, it certainly takes time and effort to build and maintain a community. That, this can be a daunting task, don’t panic! that can help brands solve any problem. Difficulties in advertising and marketing.

Often, communities are formed on social media such as Twitter, Discord, and Facebook . NFT digital marketing agency team members include social media experts. They know which popular content types or creative styles are preferred by users. Frankly, they know exactly how to capture the attention of their audience. Also engage your NFT community, and encourage them to invest in your NFT. In addition to exposing the upcoming and giving fans a sneak peek. It is also a very good publicity choice to hold a giveaway before the project is launched.