At the moment, marketers face with the task of adapting advertising for different generations of consumers. These generations have grown up in different economic, social, and political conditions, respectively. They have different values and interests that marketers need to know to create successful advertising for them.
Today, there are three main age groups: generation x – born between 1963 and 1980, millennials or generation y – born between 1981 and 1996, and generation x – born after 2000.https://www.plant2tree.com/blogs/advertising-of-todays-generation-2/
