Market Synopsis
The global mobile business intelligence (B.I.) market in 2020 is expected to reach USD 61.15 billion by 2030, with a 23.14% CAGR over the review period of 2020-2030. Mobile BI analysis is the process of analyzing and interpreting data collected from mobile devices in order to gain insights into customer behavior, trends, and patterns. This type of analysis can be used to inform decisions about product development, marketing strategies, customer service, and more. Mobile BI analysis can also help organizations better understand their customers and their needs, allowing them to create personalized experiences and take advantage of new opportunities. Mobile BI analysis can be used in combination with traditional data analysis techniques to gain a more comprehensive understanding of customer behavior and the impact of different activities.
Market Scenario
The mobile BI market is estimated to grow at a Compound Annual Growth Rate (CAGR) of 23.14% during the forecast period, to reach USD 61.15 billion by 2030 from USD 3.6 billion in 2019. Factors such as increasing demand for mobile BI solutions in enterprises, rising adoption of mobile devices, and the increasing need to analyze data on the go are driving the growth of the mobile BI market.
Mobile BI solutions provide the capability to access data and analyze it from any device, from anywhere, anytime. The rising number of mobile devices and increasing need for data analysis, along with the rising need for real-time insights, has led to the increasing demand for mobile BI solutions. The increasing demand for mobile BI solutions, such as mobile dashboards, mobile analytics, mobile reports, and mobile data exploration, is expected to drive the growth of the market.
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Market Segmentation
The global mobile B.I. market is segmented on the basis of end-users, services, business function, and region. By services, the global mobile B.I. market is bifurcated between professional services and managed services.
By business function, the market is classified into sales, marketing, operations, finance, I.T., H.R. and others. By end-users, the market is segmented to comprise manufacturing, retail & e-commerce, government, I.T. & telecommunication, BFSI and healthcare.
Competitive Dashboard
The major players of global mobile business intelligence (B.I.) market report include Information Builders (U.S.), Tableau Software (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Yellowfin International Pty Ltd. (U.S.), Micro Strategy (U.S.), SAS Institute (U.S.), TIBCO Software (U.S.), Qlik and others.
Regional Analysis
The global mobile B.I. market is also divided by region into North America, Europe, Asia Pacific and Rest of the World.
North America has secured the largest share of the global market with its high concentration of industry participants and the presence of mature economies such as the U.S. and Canada and is projected to see remarkable growth over the forecast period. The world, with an emphasis on the developing economies, has a strong preference for the adoption of innovations in digital technology and there is a tendency to own more than one personal computer. Early acceptance of Mobile B.I. in the region cemented its spot on the world's leading regional market for mobile BIs. The healthcare sector in the U.S. is growing at a fast pace as policy policies are projected to accelerate the development of big data analytics and cloud base delivery, along with different technologies for the healthcare sector.
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