The Global In-App Advertising Market 2020, according to MRFR, is poised to expand at 17.32% CAGR over the review period. (2020-2030)
The rising popularity of e-commerce websites and the fast-increasing trend of online gaming are further driving growth in the industry. Combined with the growing success of in-app ads, these factors have forced advertisers to dramatically increase their spending on in-app advertising. In addition, in-app advertisement is also an important method for generating revenues for developers of mobile apps. Application developers get paid to view advertisements on their mobile devices. The emergence of mobile devices is one of the key driving forces that have contributed to their huge global media consumption. The mobile messaging apps are expected to will gain a billion new users in the next few years, That in turn would push the market internationally for in-app ads.
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The global in-app advertisement market is driven mainly by the growing penetration of smartphones and the increased usage of numerous mobile applications that users frequently usage, including Facebook, WhatsApp. In addition, increasing the amount of downloads from Google Play Store for mobile devices, iOS store will also drive the in-app advertisement market globally. The messaging applications will have a major impact on the in-app advertisement market among different smartphone applications, as consumers use the messaging applications on a regular basis compared to other smartphone applications. In-app advertising has become a creative marketing tool for various companies and advertising agencies. Another major factor responsible for driving the growth of the in-app advertising market is the increasing demand by online businesses for cost-effective advertising. Enterprises find advertising through the iOS platform difficult as the ad-blocking technology has progressed for iOS applications. Nonetheless, technological problems such as the testing of in-app advertising ads for specific mobile apps such as android and iOS are time-consuming because both devices view contents differently, which may be a constraint on the global market for in-app advertising.
The global in-app advertising market has been segmented based on Ad-format, platform, application type, and region.
Based on the Platform, the market has been segmented into iOS, Android, Others.
Based on the Ad-Format, the market has been segmented into Video Ad-Format, Non-Video Ad-Format
Based on the Application Type, the market has been segmented into Entertainment & Social Media, Online Shopping & Fashion, Gaming, News & Sports, Others
Based on the Region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world
The key players of the global in-app advertising market are Apple Inc. (US), Facebook Inc.(US), Amobee Inc. (US), MoPub Inc(US), Google LLC(US), Microsoft Corporation (US), The Rubicon Project, Inc. (US), Verizon Communications Inc. (US), InMobi (US), Tapjoy, Inc. (US) among others.
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During the forecast era, North America is projected to dominate the global market for in-app ads led by Asia-Pacific. The growth of North America's in-app advertising market is driven by the existence, among others, of market leaders such as Google, Apple Inc., Facebook, Microsoft Corporation, and Tune Inc., and their continued business investments. Growing popularization of smartphones and mobile devices has positively impacted growth of the region's in-app advertising sector. Continuous growth in mobile advertising spending in countries such as the US and Canada has further boosted the region's in-app advertising market.
However, over the projected period, the Asia Pacific region is expected to emerge as the fastest-growing region for in-app publicity. The increasingly growing penetration of smartphones coupled with the advancement of internet infrastructure, the expansion of global businesses in emerging markets due to rapid urbanization and the rising preference for online shopping in developed economies in the Asia-Pacific region are expected to be the key drivers of growth for the market.
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