It goes without saying that the social media changes quickly. Before we know it, new trends with ac-branding hashtags and new topics appear in our conversations. Similarly, it quickly becomes impossible to live with new functions for social media.
The same applies to Facebook stories that were started in 2016 and have become a must-have function. For social marketers who want to take measures, it is about adapting the latest changes and implementing the latest functions in their marketing strategy. Stories are the proven way to gain active follower on Facebook.
So if you plan to use Facebook stories for marketing, this gradual manual explains what this function is, why you should use it and how you can use Facebook stories for things.
What are Facebook stories?
Just like at Instagram Stories, Facebook stories are fleeting pictures or videos that should disappear after 24 hours (although users later create a screenshot of Facebook or views as a reference). You can find stories over the Facebook feed, both on and in the app. They can also be published and seen in messenger. Through stories you can also get more likes on your Facebook page of your brand or business.
Where can I see my Facebook stories?
Contents that are shared via Facebook stories do not appear in Nieuwsfeed. Instead, stories appear at the top of the Facebook or Messenger app. And on your Facebook dashboard stories appear in the top of the right sidebar. Simply tap the profile photo to see the Facebook story of someone.
If there is another story that you have never seen, the user's profile photo is surrounded by a blue ring. Facebook stories are displayed in full screen mode in the mode. You can go backwards by tapping the left or right side of the screen.
How people uses Facebook stories for business
Facebook stories are a great tool to humanize your brand and show customers what is behind their brand. If you run a Facebook brand, you have two options for posting stories: Bio, e.g. B. in your personal account or about paid advertisements. However, you want to show the personality behind your brand and the products and services you offer.
As you say, relationships are a chance to break away and to be a little more relaxed in your communication. Your audience does not expect a polished visual masterpiece. Indeed, about 52% of consumers say they want to see stories that are short and easy to understand.
Note that 50% of Facebook users want to know more about new products, and 46% would like to hear their suggestions or advice.
How to create story content on Facebook
Although you can create stories with the desktop app and Facebook Messenger, the mobile app from Facebook offers the most reliable options. And since you want to use your Facebook story for professional purposes, select the "+" button that is visible on your Facebook page profile image and select the "Create Story" option. This opens several options for creating a Facebook story.
Step 1. Select the type
Contents you want to create If you create a Facebook story, you will do it. You can choose from different types of content formats or upload an existing photo or video from your gallery.
Step 2: Creative with your content becoming creative
Now comes the funny part: Adjust your Facebook story. Facebook offers many creative tools to make stories more effective. So you can play around with these options before you finish your story. You will find these funny extras in the right column when selecting an image file or taking a new photo or a new video.
Stickers indicate a library with fun stickers who can both animate and static their stories. You can add music and gifs to your history, share an event, carry out surveys, ask questions, mark people and products, share your location, etc.
You can add a text to your story to get a caption or an additional context. There are many options to adapt your text with different fonts, colors, styles and backgrounds.
Draw or apply effects on their stories for a more imaginative addition. Draw freehand or use abstract effects as overlays. Add animated effects to create your own story, e.g. B. hops, swivel, zoom in or out.
Name on Facebook's best stories
What you miss has started with the start of Facebook Stories, a collection of stories that you can stick to the top of your side. You can now keep stories for more than 24 hours so that you and your viewers can return at any time.
Begin :
l Tap your profile picture
l Scroll down to top stories and tap New
l Select the stories you want to highlight and click Next
Let your heading emphasize or adapt your audience by tapping the symbol for Facebook stories settings that look like equipment. You can also extend the lifespan of stories by using the Facebook stories to enable the archiving of stories.
Mobile browser Z:
l Take a look at the tip of your feed to look at articles
l Tap on an archive
l Select Settings
l Choose or deactivate to activate or deactivate the archive
Remember that a deleted view disappears permanently and that you cannot save it in your archives.
Facebook stories tips and tricks
Venetian shoot
The vast majority of people keep their phone vertical. Accepting horizontal photos is seductive, but landscape photos are not so quick and easy to see.
Schedule
A way to brighten up Facebook stories is a priority for your brand to make a content calendar. Telling live stories can be great to keep your audience informed through live events, but even impulsive contributions can contain more errors.
Use templates
Everyone has no eye for design. Don't worry - you can use templates to convey the mood of your brand, regardless of whether it is a minimalist, retro-testis or a complete mix of ideas.
Build better research of stories
For brands that fight on Facebook to achieve an organic reach and dedication of the public, it is time to use the power of Facebook stories. This guide offers the basic principles and best practice for the use of this function. Now it's time to make an effort. To make yours read the guidelines of the Facebook marketing strategy even more effectively on Facebook.
Read also: Metaverse Use Cases and Banefites.
