Customers are the lifelines for business. Among these, a specific category of clients or accounts consistently bring significant recurring business over the years. These high-worth clients are addressed as key accounts.

Choosing the right CRM for your business can be a daunting task. There are many different types of CRMs in the market designed to solve specific challenges. It is very important for you to prioritize your needs and then objectively look at all the paramet...

B2B CRM stands for business-to-business customer relationship management. B2B CRM system provides a strategic approach to meet your customer needs and build trust along the way. This will help you close more deals with lower marketing costs.

Gartner valued the CRM market at USD $36.5 Bn. worldwide in 2017 which increased to USD $63.91 Bn. in 2022. While you may be overwhelmed by all the hype around it, you would want to accurately measure the ROI of CRM and understand how much will your inves...

There is always a debate when it comes to choosing between an on-premise CRM and a cloud CRM. The parameters that you should consider when choosing between the two make all the difference.

Customer Relationship Management (CRM) software is a tool for managing all current and prospective customer interactions and their data in one place. This enables businesses to build strong customer relationships and leverage the data to help them make im...

Many sales leaders find it quite overwhelming to keep track of multiple KPIs while managing their pipeline. Some of the obvious ones are booking, pipeline, forecast, deal size, transaction volume, etc.

Sales are both art and science; even more science in today's world. And we say that because a scientific process and methodology backed with data has the capacity to exponentially increase your sales effectiveness.