Social Media Listening Trends for 2023 and Beyond

Social Media Listening Trends for 2023 and Beyond

Social media is the place for any company, organization, or business to contact customers or their community. With 4.6 billion people utilizing social media, it's a marketing platform you shouldn't overlook. 

Social media management software automates many duties in developing, posting, and managing content across social media accounts. 

But how do you know if all of your efforts are paying off? Implement social media monitoring tools to determine the effectiveness of your social media marketing activities. 

This post will explore the top social media listening trends for 2023 and the years ahead to assist you. You'll understand how these tactics are helping businesses in creating more relevant content for their audiences, increase engagement, and create a thriving community around their brand.

Marketers chose social media as their prior digital marketing platform, with 91% of marketing businesses employing multiple social media platforms. Hence businesses add social media analytics to their marketing strategy for their maximum advantage.

Social media is the quickest and fastest way to reach customers and respond to brand-related queries and comments. Customers are 21% more likely to purchase from your company when you reply to inquiries on social media. Marketers rely on social media monitoring to efficiently keep up with these brand mentions. 

Aside from assisting in developing a solid online brand presence, the benefits of social media monitoring permeate many parts of a business. These are examples of customer service, digital marketing, and establishing customer loyalty. 

Knowing what people speak about your brand is critical because it lets you immediately reply to comments or queries, improving favorable brand perception.

Responding quickly to mentions and comments makes your customers feel appreciated and supported. Customers who feel valued become loyal and might establish an emotional attachment to your brand. 

Check out the top social media listening trends for 2023 and beyond to improve your customer service immediately-

• More Responsible Data Collection on Social Media

Monitoring social media gives valuable information that may be utilised to adapt or customise marketing efforts. For example, demographics, location, and interests can all be used to target people. 

Customer data collection is critical for marketers because it allows them to understand better what their customers desire, how their products or services are working, and if they can meet their business goals. However, there is growing customer anxiety about data collecting, which social marketers should be aware of. 

According to a poll, 86% of customers are concerned about data privacy. Another 78% expressed concern about the volume of data acquired from customers, and 40% stated they do not trust firms to handle their data ethically. So, what can businesses do to comply with data privacy laws? 

This is, of course, a complicated affair requiring numerous procedures and processes. However, some of the best practices include studying the privacy policies for your unique industry, as rules differ by sector. Include a privacy policy that informs customers about how you utilize their data. Finally, make sure that your social media accounts are similarly password-protected.

• Geo-Based Social Monitoring 

Personalization is an essential component of the customer experience. Customers have spoken out, with 75% indicating that they are irritated when brands send them irrelevant information (Trustpilot, 2020). 

Geo-based social monitoring is one method for offering more targeted offers and marketing material. Geo-based social monitoring employs geofencing technology, which involves creating a virtual boundary with RFID or GPS that triggers activities when mobile devices enter the area. This method can be helpful if you perform social media marketing for firms with multiple physical locations.

• Simplifying User-Generated Content Sourcing

User-generated content (UGC) is a tried-and-true social media marketing tactic. This type of content adds so much authenticity to brand-related postings that buyers prefer it over those done using professional writing. 

In fact, 80% of buyers responded that UGC significantly influences their purchasing decisions (Stackla, 2021). 

Keeping this in mind, we may anticipate UGC marketing to be a regular practice in social media trends in 2023 and beyond. Finding good UGC to share is, of course, a difficulty. This is when social media monitoring software comes in handy. 

Image recognition monitoring, for example, can assist marketers in identifying posts that contain photographs of their products. From there, it's simple to contact the image's owner and request permission to utilize it as the brand's organic content. Other technologies, including sentiment analysis, real-time analytics, and influencer detection, can help you uncover articles connected to your business that you can later employ in marketing efforts.

• Using Social Monitoring to Locate the Right Influencer

Marketers can uncover persons and customers with clout eager to collaborate with them on marketing efforts by watching social media. 

This is known as influencer marketing. It has been a popular tactic for years since people began spending more time on social media than on television or print media. Why would businesses keep using influencer marketing? 

For the simple fact that it works. According to one report, 90% of marketers believe influencer marketing is beneficial (Influencer Marketing Hub, 2021). 

• Improving SEO Using Social Monitoring

SEO is a critical digital marketing technique since it allows your company to be found online. In 2020, businesses spent approximately $47.5 billion on SEO and related products and services (The Business Research Company, 2020). 

And this can be a reasonable investment when 70% of business owners reported that SEO generated more sales than PPC (30%). (Databox, 2022)

However, SEO has developed from simple keyword research to various other ranking tactics, particularly as Google's algorithm has become more and more human-like in analyzing webpages.

Marketers can employ social media monitoring software to crawl the whole web, including blogs, videos, photos, and articles that may contain mentions of their brand.

Marketers can use social media monitoring to implement various SEO methods. For example, they can convert mentions into links or contact a blogger about writing a guest blog post. 

• Social Media ROI is measured through social monitoring.

Significant sums of money are being streamed into social media marketing. 

Social media advertising spending in the United States is estimated to reach about $63 billion by 2022. This is an 11% increase over the previous year (Oberlo, 2022). How can you tell if social media is worth all of your skill, time, and money? 

How do you know if what you did effectively achieved your company objectives? Indeed, analyzing the data and stats from your campaigns is necessary to determine your social media ROI. Marketers can measure KPIs that fit their aims using social media monitoring and listening solutions such as AI and real-time reporting functionalities. For example, audience engagement, site traffic, revenue produced, and sign-ups are all important KPIs.

• Using Social Media Monitoring to Manage Brand Health

Because brand reputation directly impacts business income, it is critical to understand what people are saying about your product or company. With easy access to the internet via mobile devices and smartphones, customers can conduct a simple web search to learn more about your company.

For example, 77% of consumers said they 'always' or regularly read online reviews when looking for local businesses, and 89% said they were 'very' or 'somewhat' inclined to choose a company that replies to all of its online reviews (Bright Local, 2022). 

If you have tools that help you track mentions, comments, and unsatisfied reviews, you can respond quickly and avoid a PR problem. Furthermore, community management can be daunting and costly. However, businesses can handle community management more efficiently even without a dedicated community manager or digital agency. A big thanks to AI-powered tools, sentiment analysis, and other modern capabilities present in social media monitoring systems.

Use Social Media Monitoring to Provide Excellent Customer Service

Trends in social media monitoring assist marketers in planning and adapting marketing strategies. They also aid in measuring the outcomes of social media activities, owing to modern AI, automation, analytics, and reporting tools. 

With millions of posts, photos, and massive data to manage, it isn't easy to imagine how modern digital marketers can function without social media software and tools. As more social media users turn to video content to express themselves, a social media listening tool integrated with video AI allows you to reach out and capture this market.

Although the tools are high-tech and appear highly technical and remote, social media monitoring is still very much about building human relationships. For example, keeping track of mentions and comments is intended to give your consumers the impression that they are being heard and supported.