Window Film Industry Overview
The global window film market size is expected to reach USD 16.56 billion by 2030, according to a new report by Grand View Research, Inc., and is projected to expand at a CAGR of 5.2% during the forecast period. The global construction industry is expected to drive the market. The construction industry in emerging markets is expected to grow faster than in developed economies. The Middle East and Africa are expected to see significant growth due to massive investment in infrastructure and improved economic development.
Window Film Market Segmentation
Grand View Research has segmented the global window film market report based on product, application, and region:
Based on the Product Insights, the market is segmented into Sun Control, Decorative, Security & Safety, Privacy.
- Sun control product segment led the market and accounted for more than 46.2% share of the global revenue in 2021. Sun control window films are mainly utilized to protect the interior of buildings and provide aesthetic value to the buildings.
- The increasing use of sun control in residential and commercial applications owing to the occurrence of skin diseases is likely to propel the market. Furthermore, rising energy costs and the need for reducing power consumption, is propelling the demand for sun control films in a residential and commercial application.
- Technological improvement of window film helps in reducing solar heat gain & winter heat loss is anticipated to promote a sustainable and comfortable environment in buildings. They find wide application scope including restricting fading of furniture, paints & coatings of rooms, and carpets in residential and commercial applications.
Based on the Application Insights, the market is segmented into Automotive, Residential, Commercial, Marine, Others.
- Automotive application segment led the market and accounted for more than 35.9% share of the global revenue in 2021. The growing trend toward manufacturing lightweight vehicle components owing to the stringent environmental regulations issued by the government to promote fuel economy is expected to increase demand for window films.
- Safety & security window films are used in automotive applications to avoid damage caused by flying shards. Window films protect from UV rays and superior heat control. Recovery of the automobile sector in European countries on account of electric vehicles such as Germany, France, and Italy are expected to positively impact window film demand during the forecast period.
- Major automotive companies have shifted their production facilities to countries such as China, India, Thailand, and Vietnam owing to cheap labor and favorable government regulations. Increasing per capita income among the middle class in countries such as China and India are anticipated to fuel automotive sales during the forecast period.
- The commercial application segment is expected to witness potential growth during the forecast period. Increasing urbanization in emerging economies of Asia Pacific, Middle East, and Latin America is expected to drive window film demand for commercial building applications.
Window Film Regional Outlook
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa (MEA)
Key Companies Profile & Market Share Insights
The global market is fragmented in nature with key players facing intense competition from each other as well as from regional players who have strong distribution networks and good knowledge about the suppliers and regulations. The companies in the market compete based on the product quality offered and the technology used to produce window films.
Some prominent players in the global window film market include
- 3M
- Eastman Chemical Company
- American Standard Window Film
- Saint-Gobain Performance Plastics Corporation (Solar Gard)
- Madico, Inc.
- Toray Plastics (America), Inc.
- Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.)
- Johnson Window Films, Inc.
- Armolan Window Films
- Garware Suncontrol
- Reflectiv Window Films
Order a free sample PDF of the Window Film Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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