Tokens allow developers to create a cryptocurrency without needing to build a blockchain for that cryptocurrency. That's a big deal because it makes the process of developing cryptocurrencies much faster, simpler, and less expensive.
For developers who want to make their own crypto coin, blockchain development is a serious technical undertaking. A blockchain needs to be able to process transactions quickly at a low cost, and it needs to be resistant to attacks so that hackers can't steal crypto.
Building the blockchain isn't the end of the process either. A new crypto coin also needs validators to confirm its transactions. Since cryptocurrencies are decentralized, they rely on people choosing to become validators and lending computing power to the blockchain.
For example, Bitcoin relies on Bitcoin mining, but that requires people across the world to use mining devices. Developers of a new coin also need to think about how they'll attract enough validators to keep the blockchain secure and avoid fraudulent transactions.
The quicker option is to make a crypto token. Instead of building a blockchain from the ground up, developers can essentially piggyback on an existing blockchain, such as Ethereum. Their crypto token can then run on Ethereum's existing platform, which already has a security system in place to validate transactions and run smart contracts.
Source: fool
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