Programmatic Display Advertising Market Overview:
The competitive landscape of the Programmatic Display Advertising market includes information about competitors. The contents include a corporate overview, financials, revenue generated, market potential, investment in research and development, new market efforts, geographical presence, firm strengths and weaknesses, product introduction, and application dominance. The preceding data points are solely relevant to the businesses' focus on the Programmatic Display Advertising market.
Market Scope:
To validate the market size and estimate the market size by different segments, top-down and bottom-up methodologies are utilized. The report's market estimates are based on the sale price (excluding any discounts provided by the manufacturer, distributor, wholesaler, or traders). The percentage splits, market shares, and segment breakdowns are calculated using weights allocated to each segment based on their utilization rate and average sale price. The percentage adoption or usage of the given market Size in the corresponding area or nation is used to calculate the country-wise splits of the overall market and its sub-segments.
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Programmatic Display Advertising Market Segmentation:
By Format, the video ad segment dominated the programmatic display advertising market in 2021 with total shares of 44.6%. This is because of faster network access, the introduction of 5G technology, greater screen time during the COVID-19 outbreak, and the desire for brief material as people's attention spans shrink. Video advertisements are typically a few minutes long with appealing visual and auditory elements that outperform traditional ads. With the rise of social media, a new kind of video advertising has emerged: vertical video. People are more likely to remember video marketing because of the high recall power and the strong pull of audio and video combinations.
Programmatic Display Advertising Market Key Players:
• AOL Inc.
• Yahoo! Inc.
• DataXu Inc.
• Google Inc.
• Adobe Systems Incorporated
• Rubicon Project Inc.
• Rocket Fuel Inc.
• MediaMath Inc.
• IPONWEB Holding Limited
• Between Digital
• Fluct
• Adform
• Beeswax
• Turn Inc.
• Connexity Inc.
• Centro Inc.
• RadiumOne Inc.
Regional Analysis:
The geographical section of the research also includes individual market influencing variables and changes in market regulations that effect current and future market trends. Data points such as downstream and upstream value chain analysis, technology trends, porter's five forces analysis, and case studies are only a few of the indicators used to forecast market scenarios for various countries.
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COVID-19 Impact Analysis on Programmatic Display Advertising Market: The research also addresses the impact of COVID-19 on the Programmatic Display Advertising market. The basic purpose of this study is to help the user understand the market in terms of definition, segmentation, market potential, noteworthy trends, and the issues that the industry is facing across key regions. The study provides micro and macroeconomic analysis of the total impact of COVID-19 on the Programmatic Display Advertising Market. The specific analysis focuses on market share and size, which clearly demonstrates the influence that the pandemic has had and will have on the worldwide Programmatic Display Advertising Market in the next years.
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