Wallpaper Industry Overview
The global wallpaper market size was valued at USD 1.67 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of around 4.3% from 2022 to 2030.
The rising adoption of home renovation activities coupled with technological advancements in printing techniques for wallpapers has been significantly driving the demand for wallpaper. Furthermore, rising disposable income, a shift in consumer preferences, and increasing DIY projects involving the usage of wallpapers are expected to drive the demand in the coming years.
Gather more insights about the market drivers, restrains and growth of the Global Wallpaper Market
The COVID-19 pandemic negatively impacted the global industry. The key players witnessed supply chain discrepancies. COVID-19 has also resulted in a significant slowdown of the global economy and delayed supply chain activities. Widespread lockdown orders have spurred the demand for wallpaper among households. Several younger homeowners are spending more on home décor and remodeling activities. According to the statistics published by Klarna in May 2020, young homeowners utilized a major portion of their income on the garden and home products during the lockdown. In the coming years, the global market is expected to showcase promising growth with the advent of new graphic design and new production capabilities.
The manufacturers in the wallpaper industry segregate the products based on residential and commercial usage, as both types require different types of paper and differ in thickness and weight. The wallpapers used for residential purposes are usually available in pre-pasted or un-pasted styles. On the other hand, commercial wallpapers have several types based on thickness and usage. These wallpapers are passed through several tests and measures as these are used in high-traffic areas.
The increasing demand for stain-resistant and eco-friendly wallpapers is creating a huge demand for wallpapers among consumers. Several manufacturers are testing the humidity levels and providing products and solutions to combat issues regarding bacterial growth due to the wallpapers. Additionally, the companies like Sangetsu Corporation and York wallcoverings have launched several products which are stain and damage resistant in recent years.
Manufacturers are increasingly spending on marketing, sponsorships, and partnerships to widen their customer base. The direct-to-customer channel is highly profitable for brands that have consumer loyalty and have already invested in promotional activities to build a strong brand image and a loyal consumer base. Companies are also actively focusing on this sales strategy to increase brand loyalty among consumers. For instance, in January 2021, RoomMates Décor, a division of York Wallcoverings, a wallpaper manufacturer in North America, partnered with heritage design brand Waverly to debut a distinctively unique Peel and Stick Wallpaper program.
The wallpaper market is highly competitive due to the presence of a high number of companies with a vast strong brand image, geographic presence, and wide distribution networks. As key players across the globe focus on expanding their geographical presence, mergers & acquisitions are expected to rise in near future and contribute to industry’s growth. For instance, in June 2020, Grandeco acquired Holden Décor Ltd as a part of the company’s global expansion and to extend the wall decoration product landscape to become a Pan-European market leader. Such initiatives are expected to enable companies to enter the untapped market and widen their consumer outreach while contributing to growth.
Browse through Grand View Research's Homecare & Décor Industry Research Reports
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Wallpaper Market Segmentation
Grand View Research has segmented the global wallpaper market on the basis of product, end-use, and region:
Wallpaper Product Outlook (Revenue, USD Million, 2016 - 2028)
- Vinyl
- Nonwoven
- Paper
- Fabric
- Others
Wallpaper End-use Outlook (Revenue, USD Million, 2016 - 2028)
- Residential
- Commercial
Wallpaper Regional Outlook (Revenue, USD Million, 2016 - 2028)
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East and Africa
Market Share Insights
- May 2021: The company acquired Backdrop, a paint and design brand founded in 2018. This acquisition represents FSCO’s inaugural entry into the $30 billion per year architectural paint market and augments the company’s stable global design brands
- May 2021: Asian Paints inaugurated 18 stores in the home décor segment. With this initiative, the company aims to expand its product portfolio and consumer outreach across the globe and increase brand equity.
Key Companies profiled:
Some of the key companies in the global wallpaper market are:
- Sangetsu Corp.
- York Wallcoverings, Inc.
- F. Schumacher & Co.
- AS Creation Tapeten AG
- Osborne & Little
- The Romo Group
- Grandeco
- 4Walls
- Marburger Tapetenfabrik
- Asian Paints
Order a free sample PDF of the Wallpaper Market Intelligence Study, published by Grand View Research.
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