Hidden sexism in workplace language could not only be holding back women’s career advancement, it could also deter female candidates from seeking employment with your business. In today’s competitive market for top talent, unconsidered word choices could be putting you at a disadvantage.
For example, a 2019 LinkedIn report found that including the word “aggressive” in a job description would discourage 44% of women from applying for the position. Masculine-oriented job descriptions such as “ninja,” “rockstar” and “hacker” would also steer women away from considering a company, the study found. Such language also erodes engagement among existing female employees.
Source: Escalon Services
