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Studio Spotlight – Nick Frontiero Photography
Zookbinders shares insights about Studio Spotlight and Nick Frontiero Photography and his Professional flush mount wedding albums from Central Alabama. Peruse this blog post presently to know more about wedding album design and marriage album design!

Our next studio spotlight is Nick Frontiero Productions from Central Alabama. Owner, Nick Frontiero, considers himself a “hybrid photographer” by not only shooting digital, but also by continuing to shoot film. Nicks says that it adds a whole other level of excitement, enjoyment, and challenge for him as a photographer, as well as a very unrivaled genuine aesthetic look from digital. NFP specializes in wedding photography (along with engagement photo albums, bridal, senior albums, and family portraits), so he understands the busy and unpredictable nature of the day which is where combination of the beauty of film and the convenience of digital work well. It’s been eight years since the studio opened, and Nick and his team of five employees run a great operation with a large presence online and in the community. He has a dedicated assistant for blogging, office management, and working with brides on their custom photo album, a second photographer that he couldn’t live without, and three other members that work out of the studio managing his social media, retouching, and graphic design. Nick is a busy guy between the studio (which he transformed from his carport at home to a very sleek studio and consultation room), his fun and energetic family, and keeping up with his other passions. He tries to make time for his love of music (he has written, recorded, and performed original music, and also worked several years in the radio industry) and creating playlists, as well as indulging in his guilty (or not-so-guilty) pleasure – the NFL and his beloved 49ers!  

High Quality Wedding Album | Zookbinders

Nick, what is your strategy for selling albums?

I’m huge on printing images in today’s digital world, it’s something I do discuss with all of my clients in consultations.  Each photography collection I present includes a professional photo album in the collection.  I do have the option available to build off of my A La Carte to create a collection, but I rarely have a client that does that.  Financially it makes much more sense for the client to choose a collection, rather than select items off of my A La Carte that doesn’t include an album!

High Quality Wedding Album | Zookbinders

Once I started working with everyone at Zookbinders, we had a certain workflow in place.  Brides would receive their finished images, and we would wait for them to send us the image numbers they wanted to use for their album design.  Matt was relentless in convincing me that there was a better way to expedite this process, while churning out an increase in profits.  As wonderful as that sounded I just wasn’t interested in cultivating a new workflow.  I hired an assistant to help with tasks around the studio, and getting these wedding albums was certainly one of them.  We realized that this was quite the daunting task for bride’s to accomplish on their own, and decided to finally take Matt up on the advice he had given to us for months.  I’ve had a huge success in this, number one in getting these albums out the door much quicker than ever before.  Number two in getting some significant up sell with the wedding albums, mostly on bride’s just simply adding more images to their wedding album design. We feel absolutely silly we didn’t do this the moment Matt told us about it!!

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