In the present situation, digital PR is taking every sort of advertisement. Traditional PR is not lost, but there are some drawbacks. Most PR professionals say that the negative part of a conventional PR is very little interaction with the audience.
Still, now, communication systems like radio, newspapers, television serve different audiences and are more effective than online ads. A good PR company can help you out in enhancing your brands.
Newspaper ads - Do they still work?
Persons running local businesses wish to reach a wide range of people. The newspaper is the best place for that kind of advertisement. Trust is the main component of Newspaper content. NewsMediaWorks study says people find trust in the ads found in the printed newspapers, 23%. They trust social media ads in a negative range -26%.
The business without a big brand name should do advertising in the printed newspaper. Through published papers, customers get authenticity that they might not get in online.
Why use signage for businesses?
Signs always establish a brand or a business in the local community. Signages can work either for the company or against it. Everything depends on the overall placement, structure, etc.
Which fonts to opt for while using signage?
- Standard weightserifs fonts / sans serif fonts.
- Arial
- Garamond
- Helvetica
Which fonts to avoid while using signage?
- Fonts with slim lines
- Script-based fonts
The reasons for using signages are many. It helps the customers or community to know that the shop is set for consumers. Signages are always beneficial to announce exceptional discounts and sales.
The amalgamation of two communications – The best
Traditional PR is not dead, but the conventional PR amalgamation along with digital PR works best. This multi-channel strategy advocates putting both the PRs into a sole campaign goal. The human brain responds brilliantly to tangible ads more than digital ones.
On the other hand, tracking is harder for watching how print advertising is effective. You can measure digital PR with ease via social media shares, likes, conversion, and click-through rates. Marketers can try different processes online and then even come to the [physical location for advertisement.
Esteem is everything
Good esteem can only do 90% of work while selling something. The reputation of companies can get destroyed easily online if any post goes viral. Traditional PR is the best way to establish the esteem of a brand. It can counteract negative views and comments. Establishing a good and positive image must be the chief concern while advertising it in traditional or digital methods.
Conclusion
So the traditional PR is not at all a thing of the past. Just because of the advent of technology, traditional PR is not off-track. Both of the PR strategies have pros and cons. It will be the wiser part to amalgamate both the traditional PR along digital PR. Marketers know the mixture of two methods is necessary for reaching information-loaded customers in the 21stcentury. PR Companies can help a brand out in carving out various PR strategies.
