How do cross-border purchasing agents purchase overseas sources?
Cross-border purchasing agents, in simple terms, are to help customers cross-border procurement. Generally, cross-border e-commerce companies purchase overseas sources in the following ways:
1. Become an authorized agent of overseas well-known brands or introduce brand direct marketing.
This is the most direct way in the procurement agency industry, and it is also the channel that can guarantee the source of authentic goods. But the threshold is very high. Generally speaking, cooperation is possible only with giant companies and platforms that can attract users of overseas brands with big data, large-scale traffic entrances, and help overseas brands with local marketing capabilities.
2. Establish direct supply channels with brands and suppliers.
This is the second best practice after the purchasing agent cannot become an authorized agent, that is, to directly purchase from the brand manufacturer and the place of origin. For example, this method was adopted when NetEase Koala was first launched, but it must be available during operation.
3. Purchasing and purchasing in large overseas supermarkets is a common method for most small and medium-sized enterprises and purchasing agents.
This method can buy more abundant and diversified overseas commodities. The disadvantage is that the price is relatively higher, the profit margin is lower, and it is necessary to solve the two major difficulties of overseas warehousing and logistics transportation.
4. Purchasing on overseas e-commerce websites is also a method that ordinary purchasing agents can take.
Compared with 3, warehousing and logistics are easier to solve, but it requires a professional foreign language buyer team to carry out the entire online operation, and the labor cost is expensive.
5. Resources around
For example, each place has some unique resources, such as Putian shoes, Guangzhou clothing, and Yiwu markets, all of which can be found. As a professional purchasing agent, as long as there are familiar people around, you can try to ask about the source of goods. Of course, this kind of thing also requires a lot of funds.
6. Exhibition
Many manufacturers attract people who want to join by participating in exhibitions. For example, the Hong Kong Global Sources Electronics Fair, which accumulates the most domestic and foreign merchants and manufacturers every year, almost includes the latest resources sold on foreign trade platforms every year. You can see them at the fair. There are many categories. Manufacturers choose to participate in the exhibition for publicity and more. The important thing is to use the exhibition platform and use the flow of people to develop business.
For those who want to be a cross-border purchasing agent and purchase goods, you can find out which exhibitions are nearby, or you can find out which exhibitions are currently available in the whole country, the province and other places. At the exhibition, during the period of the exhibition, there were many exhibitors. You can make a number of comparisons and negotiate, and finally choose the one that suits you.
In fact, after the New Deal, the competition of cross-border purchasing agents has shifted from price to product quality and user experience. If small and medium-sized enterprises still follow the old path and do not try to reduce costs and improve their advantages, it will be difficult to gain a foothold. In this case, cooperation with a professional procurement agency service company becomes the best choice.
The above is the common way for some cross-border e-commerce companies to purchase overseas sources. Nowadays, cross-border purchasing agents are becoming more and more professional. How to find a suitable source of goods requires a reasonable choice based on their own circumstances.
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