Global Hair Dryer Market is anticipated to reach US$ XX Mn by 2026 from US$ XX Mn in 2019 at a CAGR of 5.1 % during a forecast period.
Global Hair Dryer Market Overview
A hair dryer, often known as a blow dryer, is an electromechanical device that blasts hot or cold air over wet hair to speed up the evaporation of particles and dry the hair. A hair dryer may also be used to create hairstyles with supporting hair accessories to make the hair look more appealing. Increased sales of hair dryers are expected to be driven by an increase in the number of professional salons throughout the globe. In addition, as people become more aware of the importance of personal grooming, the product market is growing.
Global Hair Dryer Market
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Global Hair Dryer Market Dynamics
The global growth of the hair dryer market has been aided by the rising acceptance of western lifestyles. The hair dryer market is being influenced by rapid urbanization and changing lifestyles. The hair dryer market is also being fueled by the rise of e-commerce and the availability of a wide selection of goods. Increased internet usage in emerging countries such as China, India, and Brazil, among others, has opened up significant market opportunities for e-commerce companies. Consumers who wish to acquire beauty and personal care items and equipment such as Hair Dryers through online shopping portals find these E-commerce firms convenient and easy to use.
Also, social media sites such as Instagram, Pinterest, Facebook, and YouTube have contributed significantly to market growth. Product manufacturers use social media marketing to promote their brands and innovative technology. Cosmetics firms' increased spending on celebrity endorsement to influence target clients are expected to fuel the market growth. Furthermore, technical advancements in hair dryers, such as smart drying to avoid hair damage and the introduction of novel technologies, such as ionic and tourmaline dryers with various attachments, speeds, and heat settings, are propelling the hair dryer market forward.
Global Hair Dryer Market Segmentation Analysis
By Product, in 2019, corded dryers were the largest product segment and represented more than 80 percent of its market share. These products are high-energy gadgets with high-performance designations. As a result, corded items with direct home delivery are deemed more efficient. On the other hand, cable-less devices have become increasingly popular, thanks to the convenience of use. Manufacturers provide new devices such as Ionic and Tourmaline Dryers with various attachments, speeds, and temperature configurations.
By Distribution Channel, the online distribution channel is anticipated to be the fastest-growing segment. Online portals, such as Flipkart, Walmart, and Amazon, have played an important role in shaping customer choices for acquiring home electronic equipment through e-commerce platforms. The growing number of internet and smartphone users, particularly in emerging countries like India, China, Indonesia, and Vietnam, is projected to drive the market over the forecast period.
The most common distribution channel in 2019 was offline. In developing countries like India, Vietnam, Bangladesh, and China, unorganized retail is a key distribution channel. As a result, to gain a competitive edge in the market, big retail chains are investing in the establishment of additional sites. Reliance Industries, for example, announced plans to build 100 additional Reliance Digital stores across India in June 2019.
Competitive Landscape
Major manufacturers use a variety of techniques, including new product launches, mergers and acquisitions, and foraying into new markets to grow their footprints. As an example, Dyson introduced the new Dyson Supersonic hair dryer professional version in April 2019. This new equipment is intended to address some of the inherent problems with traditional hair dryers while also giving professional hairstylists a machine that is specifically suited for their requirements. For precision style, the Dyson Supersonic hair drier professional edition employs a rapid but concentrated airflow, with the temperature of the airflow continually monitored to avoid excessive heat damage.
Tineco, a global pioneer specialized in intelligent technologies, has announced the debut of MODA ONETM, a next-generation smart hair dryer that utilizes smart sensors to detect hair wetness and regulate heat automatically. Next-generation smart hair dryers are leading the way for new hair dryer technologies, with automation playing a major role in regulating airspeed and heat to avoid hair damage.
Global Hair Dryer Market Regional Analysis
North America is the largest regional market, while the Asia Pacific is anticipated to grow at the highest rate of 5.6 percent over the forecast period due to enormous development potential because of the need for personal care and early technology. However, the MEA market is still under development because of the decline in acceptability and inadequate innovation in the mass market.
Hairdressing goods, especially dryers, have tremendous development potential and profitable market in the countries like China and India. To meet the growing demand for hair styling products, international and regional firms are releasing new products. Over the projected period, product developments are likely to provide various growth possibilities for market participants.
Global Hair Dryer MarketThe objective of the report is to present a comprehensive analysis of the Global Hair Dryer Market to the stakeholders in the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language.
The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Hair Dryer Market dynamics, structure by analyzing the market segments and project the Global Hair Dryer Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Hair Dryer Market make the report investor’s guide.
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Global Hair Dryer Market Scope:
Global Hair Dryer Market by Region
• North America
• Asia pacific
• Europe
• Middle East and Africa
• South America
Global Hair Dryer Market Key Players
• Conair Corporation
• Dyson
• Koninklijke Philips
• Panasonic
• TESCOM
• Kangfu
• Beauty Elite Group
• VOLO Beauty
• Farouk Systems
• Solano International
• Bio Ionic
• John Paul Mitchell System
• Procter & Gamble (Braun)
• Groupe SEB
• Spectrum Brands, Inc.
• Helen of Troy
• Jemella Ltd (GHD)
• Ikonic (SSIZ INTERNATIONAL)
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