Analysis of the core "password" of Chinese trading companies
Against the background of changes in global trade, China's foreign trade situation is complex and severe. However, there is no lack of "surfing" masters in the "headwind" of foreign trade. After analyzing the status quo of some Chinese trading companies, I found that standards, technology, and brands are the core "codes" for professional Chinese trading companies to gain a firm foothold in the market, adapt to the general trend, and lead the industry.
Password 1: Standard leading by Chinese trading companies
For China's foreign trade, which has long relied on its advantages in labor and resource endowments, it is not easy for Chinese trading companies to move toward the high end of the global value chain.
The essence of technical standards is to formulate competition rules. A technical standard can affect the entire industry.
Pushing the "Chinese Standard" into the global mainstream standard, being trained in the most advanced market, and acquiring the intellectual property rights of other countries, so as to build a competitive advantage for Chinese trading companies. Only by constantly innovating and actively participating in the formulation of international standards can Chinese trading companies avoid being led by international companies.
Password 2: Brand strategy, take root in the market
The market environment is not good, and foundry companies lack orders for major brands, which will be greatly affected. Chinese trading companies have to face increasingly severe exchange rate changes, rising raw material prices, high freight costs, high labor costs, and insufficient production capacity.
But the Chinese trading company insists on its own brand, it has no effect. When the brand becomes a core advantage, poor economics is beneficial because consumers tend to be more cost-effective brands.
The combination of different brands is like "light work, internal work, and unique skills", which are different "nirvana" to win the market.
Faced with declining cost advantages, many Chinese trading companies have transformed from purely based on product manufacturing and sales in the past to extend to areas such as advertising services, creative vision, media, and event operations to meet customized needs.
Password 3: Technological innovation of Chinese trading companies
There are currently nearly 200,000 foreign trade companies in China, mainly located in the Yangtze River Delta and the Pearl River Delta. In recent years, with the introduction of policies for the development of the western region and the revitalization of the Bohai Bay economy, the export-oriented economy of Shandong, Tianjin, Chengdu, and Chongqing has also With rapid development, Chinese trading companies have also sprung up.
Technological innovation is the magic weapon for many Chinese trading companies' market operations. Products and industrial technologies are ahead of the world, and only if they are in line with international standards in manufacturing can they be competitive in related fields.
After more than 30 years of development, China has accumulated a lot of talents and industries. Chinese trading companies must stand in the perspective of the world to strengthen their industries and embrace the changes of the times in order to do well in enterprises.
With changes in global trade, China’s foreign trade situation continues to change, and continuous improvement of the competitive advantages of Chinese trading companies is the key to achieving my China’s transformation from a large trading country to a strong trading country.
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