Are they doing well?
Are there any chances of improvement in their performance?
The strategy of event marketing is considered important by a large number of event marketers. Now look at some stats:
Assess your goals
Establishing the goals is very important for evaluating the event strategy. The event strategy’s various aspects will be shown by these goals:
The strategy for doing promotion
The venue for holding the event
Managing the events with the use of event technology
The use of KPIs for the purpose of measuring it
Some goals of the event that are common are:
To increase the awareness about a particular brand – In order to inform a large number of people about your brand a very useful way is the events. Writing blog content, taking the help of social media and creating video and PR are the various opportunities that are provided to you in an event so as to increase awareness about your brand.
To generate revenue from tickets – Accelerating sales and increasing awareness about a brand are some important goals of the brand. A considerable amount of money is needed to achieve these goals and you can collect this money in the form of ticket revenue from your campaign of event marketing.
To engage customers – The customers are very important for you and for engaging them a useful way is the events. By giving them free entry to the VIP events you can show respect to them.
To build partnerships – If you want some other people to help you in hosting your event then you can build partnerships with them.
Assess your technology
In the strategy of event marketing, technology plays a very important role. For promoting the event and managing the registrations of the event the marketer can leverage the technology. You can also get help from the reviews of the third party at the time of assessing the technology. If we consider the weaknesses and strengths of certain items of a brand, then different marketers may be having different opinions about this. In order to know about their opinions, the reviews from a third party will help you. You can use some tools so as to get information about these reviews:
G2Crowd – To evaluate the B2B tools a powerful platform is G2Crowd. Popularity and usability are the different domains that this tool uses for viewing product reports.
Capterra – This tool is basically a product review’s comprehensive database. In 2015 Gartner had acquired it. For ensuring that the reviews are left by the real users of the item, this tool uses a process of verification that is rigorous.
Assess your brand
For the success of your brand, hosting events can help a lot. At the time of building a strategy for your event you can get help from certain touchpoints of your event brand which are as follows:
Website of your event – Your event’s front door is basically the website of your event. While making a search for your event the visitor can have an experience of your brand on the website of your event.
Agenda of your event – Your event’s heart is basically the agenda of your event. When for attending your event, you want to excite the attendees then you can take the help of content, sessions and speakers which come under the agenda of the event.
Email marketing – In order to promote an event, the channel that is most effective is email. It is necessary to market your brand via the emails of your event.
By hosting Digital Events you can help those participants who cannot attend it by physically going to a venue. They can use digital media for attending it.
