10 Social Media Tips for Solo Women Entrepreneurs
Are you a solo woman entrepreneur desiring to expand your business?
Or a successful businesswoman wishing to expand her business on digital platforms?
In both the cases this blog is for you. Women who own a business should start their digital journey by having a business bio website and social media accounts. These are small steps but has robust effects.
You can apply our social media tips and streamline your social media strategy. This strategy will improve your brand awareness, increase customer engagement and expand your business reach.
Let's get started with Social Media Tips.
1. Start with a Plan
Start with a robust plan. Fix your social media goals, conduct intense competition research and perform a social media audit of your profile.
2. Choose the Right Platforms
Facebook, Instagram, Tiktok, and Twitter are different platforms with good traffic flow. So you need to select accordingly. First, identify your goal and then choose the right platform.
3. Identify and Expand your Audience
Compile the data of your current customers. Try to create their persona. Now, visit your social media plan and look for ways to reach out to more people like them.
4. Build Relations
Encourage User activity by engaging them with value-added postings. Build trust and form a loyal following. As fans share and like your contempt, you start rising on all the social algorithms.
5. Focus on Trends
Focusing on trends will help you understand what people are looking for. So, you create content accordingly.
6. Start Selling
Social e-commerce is booming. Use different social shopping tools and start selling your product.
7. Prefer Quality over Quantity
Instead of trying hard to be on all social platforms, select a few. But post some excellent content. Always be honest when you post something. Once you have mastered one platform, move to another channel.
8. Use of the Right Tools
Try to use as much technology as possible. This will automate and simplify your work. Some of the tools that can help to facilitate your work area are:
Engagement Management: With tools like Hootsuite, you can centralize all messages directed at your company in one dashboard.
Analytics: Tools like Hootsuite Insights help get all data in one place.
Graphics: Tools like VSCO help to create eye-catching images for your posts.
Content Curation: Since creating new content may not be possible every day. It's always good to share other quality posts. Tools like BuzzSumo help to identify such content.
9. Proper Scheduling and Automation
Try to follow fixed schedules of posting using calendar reminders etc. This will help in avoiding last-minute chaos. There are many automated tools like chatbots for automatic replies.
10. Track your Performance
Last but not least, tracking one's performance is very important. This gives a good idea of what strategy works for you and what is not. Accordingly, you can modify your efforts and improve results. Analytics will help you in this regard.
We are here to Help.
Meri Pehchan is a business bio websites platform specifically designed for women entrepreneurs. Business bio helps you create your business's online identity, supporting your social media strategy in manifolds.
Author
Rajni Gobhil
Founder: MeriPehchan.Me
Creating Bio Websites & Helping Women solopreneurs/ homepreneurs in SMM /Content marketing/ Branding. Connect at: contact@meripehchan.me
