The Government of India has also provided significant encouragement through programmes like Digital India, Make in India, Start-up India, Skill India, and Innovation Fund, whose prompt and efficient execution would help the expansion of e-commerce in the nation. The Department for Promotion of Industry and Internal Trade (DPIIT) intends to use the Open Network for Digital Commerce (ONDC) to establish protocols for cataloguing, vendor finding, and price discovery in an effort to systematise the onboarding process for retailers on e-commerce platforms. For Online Retail Market, The government has also outlined five areas in its proposed national retail policy—ease of doing business, rationalisation of the licencing process, digitization of retail, attention to reforms, and an open network for digital commerce—that would establish a balanced and effective system.
Online Retail Market
