Starchy food grains including wheat, rice, corn, rye, and others are milled and sieved to create flour, a fine powder. Numerous foods, including bread, biscuits, cakes, pies, pastries, noodles, and pasta, all utilize flour in their creation. The Flour Market is being driven by rising demand from the fast food and processed food industries as well as expansion in the food industry. For instance, the food processing industry in India is predicted to reach US$ 482 billion over the projected period, according to the India Brand Equity Foundation (IBEF).
The worldwide Flour Market, however, is being held back by rising demand for gluten-free goods brought on by gluten intolerance and celiac disease as well as the health benefits of a gluten-free diet, such as weight loss. The Canada Celiac Association reports that in 2013, over 22% of Canadians avoided gluten and about 6% of Canadians experienced gluten sensitivity. The demand for gluten-free flour, including rice flour, is rising as a result.
