Menstrual Cup Market Oveview
Although menstruation still remains a taboo and stigma in many parts of the world, technological advancements, research, and awareness regarding the acceptance of menstruation along with developing healthy sanitary tools for women have led to the broader use of the menstrual cup. Even though it was invented in 1937 by an American actress, the mainstream usage, and safer usage of the menstrual cup has grown relatively recently.
The menstrual cup market size is expected to grow by 5.70% CAGR, is anticipated to reach USD 2610 million by 2030
A menstrual cup is a small, flexible, cup-like structure made of silicone or latex rubber, and is used feminine hygiene product to catch and collect a woman’s flow instead of absorbing it like a pad or tampon. Depending on the quantity of flow, the cup is removed, cleared, cleaned, and reinserted after every four-twelve hours. It may be reusable or disposable; the reusable cups need to be sterilized in boiling water before use..Menstrual cups are 100% environment friendly as it is made of medical grade silicone. Also, it doesn’t for women health. It is expected to catalyze the growth rate of the Menstrual Cup Market in the foreseeable future.
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Menstrual Cup Global Market – Segments
The menstrual cup market has been segmented based on type, product, and distribution channel.
Depending on the product, the market has been considered for disposable menstrual cup and reusable menstrual cup. Out of these, the reusable types of menstrual cups are on their way to be the dominating segment in the coming years. The segment owes its top position to factors such as the long reusability cycle ranging from 1 to 5 years. In addition, the reusable cups are cheaper than their counterparts and are eco-friendlier as well.
The types of menstrual cups in the global market include pointy, hollow, flat, and round. Here, the round menstrual cups are responsible for about 43% of the total market share on account of the flexible design of these cups.
The various distribution channels in the global market are retail outlets, online stores, and others. The online store distribution channel holds roughly 62% of the total market share as a result of the growing popularity of e-commerce across the globe.
Menstrual Cup Global Market – Regional Analysis
The Americas, Asia Pacific, Europe and the Middle East and Africa are the regions among which the global menstrual cup market is expected to expand during the forecast period (2018-2023).
The global scenario depicts a highly lucrative future for the region of America, predicting it to be the leading region in the global menstrual cup market in the years forward. The regional market position is rising with the increasing number of programs continuously being conducted by the government for bringing about awareness among the consumers in the region. Over and above that, the mere existence of influential manufacturers like Diva International and LENA Cup in the region is creating a highly vibrant atmosphere for the market to flourish during the review period.
Talking about profitable markets, Europe has created a powerful space for itself in the global market backed by the presence of renowned industry participants. Another factor substantiating the growth of the market includes the elevated health care expenditure along with the rising population of women in the region.
The third largest market in the global menstrual cup market is the region of Asia Pacific, noting a consistent expansion of the healthcare industry, which will have a fruitful impact on the market in the years ahead. The primary contributors in the region are India, Japan, China, Australia and the Republic of Korea. Plus, the growing number of awareness programs carried out by various organizations along with government bodies will help the market rise at a luxurious pace in the future.
Key Players
The prominent companies competing in the global menstrual cup market include Irisana S.A., The Keeper Inc., Anigan, Diva International Inc., Vcup, FemCap Inc., LadyCup, Ruby Life Ltd., Me Luna and Lunette among others.
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