Artificial Intelligence and Metaverse will be the new realities that will drive companies?
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The metaverse development company, which could be classified as the next stage in our evolution of digital experiences, is already beginning to migrate to the business field, this new reality that suggests perceiving the world in a different way, offers people another vision of everyday things, like buying or interacting and creates the not very far illusion that you can be anywhere in the world and do almost any activity without leaving your surroundings.

In order to understand the importance of this reality in the business world, it is important to understand technology as an essential part of the growth and success of any project, venture or company and the fact that adapting quickly to these trends would mean surviving in such a changing world. demanding and competitive.

“Companies began to explore alternative means for their businesses, both in advertising on popular sites or social networks, such as online buying and selling sites, as opposed to the old practices such as billboards or phone numbers for sales. Something similar is happening with metaverses and artificial intelligence, where companies must adapt to the consumption model of the moment in order to proliferate in their businesses, and those that do not adapt quickly enough may lose a large market”, explained Martina López. , specialist in computer security from the Eset Latin America Laboratory.

Hand in hand with the metaverse token development company comes Artificial Intelligence (AI), a concept that starts from turning apparently isolated data into solutions to execute tasks quickly and efficiently, optimizing time, effort and even costs, hence the importance of working with both realities. (Metaverse and AI), to boost a business.

The metaverse offers, then, to break all barriers of time and space, offering customers real experiences without actually happening, such as being able to sell a house that has not yet been built, but through virtual reality you can teach it in such a way that people can visit each of its spaces just by putting on a pair of glasses that transport them to that dimension.

In short, the implementation of these technologies helps to carry out tasks, products and services, making them more attractive to the end user, which translates into increasing the possibilities of generating greater business profitability.

Another case that integrates AI is the application in digital marketing. For Soledad Torres, director of Convertia, “the application of AI in digital marketing with the appropriate algorithm can generate information with a greater impact and utility among consumers of a product or service. This allows a website to be positioned more efficiently in search engines, provides tools to streamline processes and automate daily tasks in a company”.

And although these technologies are still in their early stages, being promoted by companies such as Meta or Google, it cannot be ignored that their early popularity leads to an increase in the information available about them, which would represent a rapid adoption by the population. once it is available.

Fernando Gamboa, Kpmg’s leading consumer and retail partner in South America, pointed out that “consumers who have intensified their shopping behavior on electronic platforms will appreciate experiencing a different sensation than physical shopping without having to leave their home.”

Ultimately, understanding the opportunities and potentials of the metaverse and Artificial Intelligence for consumer goods companies will bring infinite ways to grow, as with these realities they will be able to sell their products in ways that were not possible before and never imagined.

Companies that venture into the Metaverse

In Colombia, several companies have decided to bet on this modality by developing NFT’s, such as Pony Malta, which promoted this reality earlier this year through campaigns with cryptoartist; Sajú, the glasses company, hand in hand with Colombiana, also published a collection of 30 NFT glasses, in order to commemorate the 100th anniversary of the leader of soft drinks in the country. Similarly, in the fashion sector Nike, Adidas, Prada, Ralph Lauren, Dior, Balenciaga or Gucci already sell their products in this augmented reality space called the metaverse.