How to Promote Your Brand in The Best Possible Way During IPL?
Walk into a stadium during an IPL match or watch it on television or via online streaming feed, all you will see is ads everywhere. Every conceivable property from boundary line ropes, billboards, stumps to even the sight screen have been covered with brands and monetized. There is no sport Indians are more passionate about than cricket. The gentlemen’s game has not only won the hearts of millions of cricket fans, but also managed to attract global brands to its league.
Now imagine an event that's an amalgamation of both Bollywood and Cricket. It'd be nothing but a festival and it's called the Indian Premier League or IPL.
Modeled after the premier leagues in England and NBA of the U.S, the IPL could also be a 20 over tournament where 8 teams compete for the distinguished trophy and over 2.8 million. The players from everywhere the earth are usually bought by the teams in an auction with the absolute best bidder laying their hands on the only player.
This year’s IPL would be held in UAE because of Covid-19 restrictions in India and Dream 11 has already emerged because the most important sponsor for this gala event. This means a drastic shift within the planet of advertisement. The massive question is how are brands going to leverage this big break to garner attention from the viewers.
Television advertisement remains one of the foremost effective ways of selling your brand because even in any case these years, Television has managed to remain its popularity intact. During an internet survey, roughly 45% preferred Television advertisements over online ads. The rationale being Television advertisement ability to capture the entire attention of the viewers as compared to online ads which are often placed near articles or videos which are distracting. TV ads are often noticed as compared to other modes of advertising since they need a bent to tell a story, tugging at the heartstrings of the viewers.
The Television advertisement during IPL reached its peak after Star India acquired the rights for the telecast of the matches ousting Sony for 16,347.50 crores during one bid until 2022. And with travel restrictions imposed everywhere on the earth, many cricket fans are expected to be glued to their Television sets to watch IPL matches, opening a world crammed with opportunities for brands to showcase their products in absolutely the best way. So what would be the costs advertisers would wish to incur to urge an ad slot?
Star India recently announced that it'd be providing the ad slots to the brands for the same price that was fixed before the pandemic. A 10-second slot for the live match inventory would cost the advertisers 12 lakhs. The TV giant is additionally rolling out a package deal that has both Disney +Hotstar +television for the brands to compete for. Although no brand names have come up yet, it's known that almost 12 sponsors and 80 advertisers have already struck an effect on Star. This list includes coveted names from the food and delivery, e-commerce, e-pay, and commodity industries. Pre-match shows have also undergone a change in their duration with the revised show period of time being 90 minutes from the earlier run-time of the hour. Advertisers who cannot buy a slot on the live-match inventory can now maximize this time extension. The experts believe that with the Chinese brands retreating on many of the advertising deals, many Indian brands can now find slots for themselves to fill in.
Television advertisements, hence, are often the only option to advertise your product during IPL season to plug your ads on TV. Platforms like Disney+ Hotstar, SonyLIV provide advertising opportunities.
Indian Premier League (IPL) is one of the biggest sports events in India offering the advertisers loads of opportunities to get a huge brand recall and target their potential audience.
As the digital divide in India is narrowing as a day passes by after the launch of digital India, digital marketing has begun to understand momentum. Digital marketing has various aspects within itself like Social Media Marketing, program Optimization, Content Marketing, Pay-Per-Click advertising, Affiliate marketing, and Email marketing. Online marketing’s success is usually attributed to its ability to urge results with a minimum cost price. Moreover, with the launch of varied OTT and social media platforms, people became enthusiastic about online content. the foremost advantage of online marketing is that you simply can call the purchasers to action immediately unlike other mediums. As IPL could also be a hot topic to be discussed online, you'll create a social media buzz by following hashtags or organizing contests.
Another way would be to broadcast your ads on sports news pages like Cricbuzz, either via a floating video player or banner ads which can pique the interest of readers coming to ascertain in latest scores. Disney +Hotstar had introduced targeted ads for advertisers in 2019. This meant the advertisers could target customers on the thought of their gender, age, and site in multiple formats including video, banner, and carousel. With memes and video anthems already taking over online, advertisers should be all ready to exploit while the IPL shines.
As another game season begins, it's imperative that you simply choose the only medium to advertise your product/business to maximize your ROIs. Choosing a perfect digital marketing agency can ease out the tactic slightly more.
Conclusion:
Promoting your brand during IPL is the best option as most of the Indian audience's attention is grabbed. Platforms like Hotstar marketing, Hotstar digital marketing, television advertisement, television ads, tv advertising are available. For more Information Click Here
