9 PRINCIPLES OF GOOD WEB DESIGN AND DEVELOPMENT | EXCLUSIVE GUIDE
A good website design must serve its purpose by communicating its unique message while simultaneously engaging the user. Many factors like uniformity, consistency in colour images, typography simplicity, and usability are essential to a successful website design.
When creating a website in Web Development Agency Toronto, various elements affect how it's perceived. A well-designed website can create trust and help users to decide to take action. Making sure that your website provides a positive user experience requires that you ensure the design of your website is optimized for user-friendliness (form and design) and how simple it is to navigate (functionality).
Here are some tips to guide you when thinking about your next web-based project.
1. WEBSITE PURPOSE
Your website should be able to satisfy the requirements of your users. A clear and straightforward message on every page will allow users to engage with the content you provide. What is the goal of your site? Do you provide practical details such as a "How to guide or a 'How to guide'? Are you an entertainment site such as sports coverage or selling products to users? There are a variety of purposes websites could serve, but there are some fundamental purposes that are common to all websites.
- Describing Expertise
- Building Your Reputation
- Generating Leads
- Sales and After Care
2. SIMPLICITY
The most straightforward approach is the one to go regarding your site's user experience and accessibility. Here are methods to simplify your website design.
Colour
Colours can transmit messages and trigger emotional reactions. Selecting a colour palette that matches your brand's image will let you affect your customers' attitudes toward your company. Limit your colour palette to no more than five colours. Combination colours are very effective. Colour combinations complement each other, increase involvement, and make customers feel fantastic.
Imagery
Imagery encompasses all visual aspects that are used in communication. This includes still images, illustrations, videos and other forms of graphic design. Every image should convey emotion and convey the essence of the business and serve as a representation of the brand's image. A majority of the information we get from websites is visual. As the first impression, it's crucial to use high-quality images to convey a sense of professionalism and trustworthiness to the viewers' minds.
3. NAVIGATION
Navigation is the navigation method employed on websites that allow visitors to interact and locate the information they're searching for. Navigation on websites is essential in retaining users. If your website's navigation is confusing, users will quit and seek the information they require elsewhere. Making navigation easy, clear and consistent across all pages is crucial.
4. F-SHAPED PATTERN READING
The F pattern is one commonly used method visitors use to browse text on websites. Eye tracking studies have revealed that the majority of what we can see is displayed on the left and top regions that appear on the screen. The F design mimics the pattern we use to read to the West (left to right and from top to bottom). A well-designed web page will follow the reader's natural pattern of looking at the site.
5. VISUAL HIERARCHY
Visual hierarchy refers to the order in which you arrange the elements by importance. The size, colour contrast, typography texture, whitespace and design can accomplish this. One of the primary purposes of the visual hierarchy is the ability to create the focal point. This will show visitors where the most crucial information is.
6. CONTENT
A successful website has a stunning design and excellent content. By using clear language, good content can draw and influence visitors, thereby turning them into buyers.
7. GRID-BASED LAYOUT
Grids can help you structure your layout and help organize your content—the grid assists in aligning elements of the page while keeping the page clean. The grid-based layout organizes information into a tidy, solid grid characterized by sections that are in line and feel balanced. It creates the page's order, resulting in visually appealing websites.
8. LOAD TIME
In the meantime, waiting for a website to load can cause visitors to leave. Most users are looking for websites to load in two minutes or less and might leave a site that doesn't load within 3 minutes. Optimizing the size of your images will assist in speeding up the loading of your website.
9. MOBILE FRIENDLY
Many people are using their smartphones and other devices to surf the internet. Thinking about creating your site with an adaptable layout that allows it to adapt to different screen sizes is essential.
Our team will bring life to websites and share your message.. are a family of creative professionals in design, marketing and technology. Contact us today to learn more.
