A lead tracking system is a piece of hardware or software that tracks and manages leads during the sales process. It records information about leads, including contact details, activities, and contacts with the company. Simple spreadsheets to sophisticate...

A lead tracking system is a piece of software that helps organisations manage and track their leads. It gathers and retains information about leads, such as contact details, engagement history, and hobbies, and provides a central repository of lead data t...

Lead tracking is the process of gathering, conserving, and maintaining lead information to give organisations insights about the behaviour and interests of their leads to better understand and prioritise them and turn more leads into customers.

A lead tracking system's objectives are to give sales teams real-time insight into the sales funnel and assist them in prioritising and following up with the most promising leads. It can also free up sales personnel to concentrate on high-value activities...