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Rising adoption of disruptive technologies to forecast future market trends, increased online shopping, a steady increase in big data, use of social media, and smartphone proliferation are driving retail analytics market revenue growth. Retail analytics is the practise of providing analytical data on inventory levels, supply chain movement, customer demand, sales, and other factors that are important for marketing and procurement decisions. Retail Analytics Market data analytics can be used to manage procurement levels as well as make marketing decisions, resulting in a growing adoption of retail analytics by many organisations. Furthermore, retail analytics provides numerous benefits such as deep consumer insights, insights into an organization's business and procedures, and the need for change.
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