Gin Market
Premiumization is still one of the major factors driving the global growth of the alcoholic beverages industry. The rise in popularity of mixed drinks and crafted cocktails has contributed to the increased demand for premium cocktails. Pre-mixed and fresh cocktail manufacturers are shifting away from using artificial colourants and flavours in favour of premium ingredients with natural appeal in the drinks. Gin Market is popular for its natural taste and addition of earthy appeal to the drink, and most on-trade counters use a large amount of gin in premium drinks, which significantly contributes to the growth of the global gin market.
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