Automotive wrap films are used for brand marketing, advertising and the personalization of buses, trucks and passenger cars. Due to the growing demand for mobile advertising, the flourishing global sign and graphics industry is anticipated to drive the application of automotive wrap films. The lower cost of automotive wrap films than vehicle paints is also increasing the growth of the automotive films market. The growing disposable income and increasing global population are expected to positively impact the market's revenue growth during the forecast period.
Data Bridge Market Research analyses that the automotive wrap films market was valued at USD 4.76 billion in 2021 and is expected to reach USD 24.45 billion by 2029, registering a CAGR of 22.7% during the forecast period of 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and climate chain scenario.
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Market Definition
An automotive wrap film is a vinyl graphic which has directly applied over the original paint of the vehicle. These films are mainly used for two purposes, the first being to safeguard the original paint from dust and corrosion and the second being to change or improve the appearance of a vehicle. The application of the automotive film wrap allows to change the vehicle's appearance in a very short time period and in turn allows to remove the wrap and returning the vehicle back to its original condition if necessary.
Report Scope and Market Segmentation
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REPORT METRIC |
DETAILS |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2014 - 2019) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Film Type (Windows Films, Wrap Films, Paint Protection Films) Passenger Type (Passenger Car, Commercial Vehicle, Heavy Commercial Vehicle), Application (Advertisement Purpose, Safety Purpose) |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
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Market Players Covered |
3M (U.S.), Arlon Graphics, LLC (U.S.), ADS Window Films (U.K), AVERY DENNISON CORPORATION (U.S.) , Hexis UK Ltd (U.K.), ORAFOL Europe GmbH (Germany), GARWARE HI-TECH FILMS LIMITED (India), Ritrama S.p.A (Italy), Eastman Chemical Company (U.S.), Madico, Inc (U.S.), NEXFIL (U.S.), Kay Premium Marking Films Ltd, (U.K.), Vvivid Vinyl (Canada), Guangzhou Carbins Film Co., LTD (China), JMR Graphics, Inc (U.S.), AXEVINYL Industrial Co.,Ltd (China) |
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Market Opportunities |
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Recent Development
- In April 2021, an American multinational conglomerate corporation 3M has announced the launch of its newest long-lasting protective finish for plastic trim, metal, automotive glass, wheels, and paint, 3M Ceramic Coating. This latest durable product offers the benefits consumers expect and is engineered to allow the shops to enter this private auto market developing segment. This coating delivers a exceptionally slick surface, high-gloss, which looks great, and aids in shed water rapidly while carrying away light dust. According to the company statements, 3M Ceramic Coatings are also resistant to and road salts, acid rain, harsh chemicals,
- In June 2021- the Alsa Corporation, which is the global manufacturer of chrome paints and custom coatings, is now entering the market for films, especially for automotive wrap films. These car wraps can withstand scratches of keys or other sharp things. The wrap films have a soft feeling and matte finish, still durable to high abrasion. The finish is identical to the ones we see on car interiors.
Automotive Wrap Films Market Dynamics
Drivers
- Rise in demand for mobile advertising
Mobile advertising has developed as an effective and affordable means of advertising over the past few years. The use of automotive wrap films allows conversion of any vehicle which including truck, car and bus into a moving billboard, therefore facilitating an increased number of views per day. Automotive wraps films, being eye-catching and more detailed compared to other advertising mediums to attract a large number of viewers. The growing demand in mobile advertising are expected to drive the growth rate of the market.
- Rising demand of light duty vehicles
Light duty vehicles are expected to drive the demand generation of automotive wrap films during the forecast period along with the increasing consumer traction. Also, the price compatibility and millennial consumers are the major reason for opting the light duty vehicles such as vans, cars, and SUVs. The rising demand of light duty vehicles are expected to increase the revenue growth of the market.
Opportunities
Growing economic development particularly in the automotive sector has led to growth in the demand for automotive wrap films. Further, promotion of tourism and green life by governments results in an upsurge in the usage of automotive wrap films in heavy duty vehicles, such as trucks and buses. Also, Wrap advertisements are gaining popularity at a good pace in several economies which will acts as another factor spurring market growth.
Furthermore, increase in strategic collaborations and rising emerging new markets will also act as market drivers and further enhance the profitable opportunities for the market's growth rate.
TABLE OF CONTENT
1. Automotive Wrap Films Market Overview.
2. Global Automotive Wrap Films Market Competition by Manufacturers.
3. Global Automotive Wrap Films Production Market Share by Regions.
4. Global Automotive Wrap Films Industry Supply chain Analysis.
5. Global Automotive Wrap Films Company Profiles, Production, Revenue, Price Trend by Type.
6. Global Automotive Wrap Films Market Analysis by Applications.
7. Marketing Channel, Distributors, and Customers.
8. Automotive Wrap Films Import, Export, Consumption, and Consumption Value by Major Countries.
9. Global Automotive Wrap Films Market Forecast & Market Dynamics.
10. Tables and figures.
11. Research Findings and Conclusion.
TOC of This Report @https://www.databridgemarketresearch.com/toc/?dbmr=global-automotive-wrap-films-market
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