Conversions, demographics, impressions, click-throughs, engagement rate, comments, shares, and retweets are examples of important metrics. Companies are now utilising their social media to make direct sales because up to two-thirds of consumers conduct their online purchasing through these platforms.
Social Media Analytics Frequently Include The Following Use Cases:
· customer profiling
· benchmarks for competition
· content improvement
· Increasing brand recognition
Social Media Analytics might offer a quick and low-cost solution to assist you in enhancing your internet business outcomes.
Common Social Media Analytics Features Include: Campaign performance tracking, Dashboards, Data analytics, Graphs, Image recognition, Influencer performance analysis, Multichannel content tracking (including impressions, hashtags, likes, and mentions), Sentiment analysis, Share of voice, Web analytics integrations (i.e. Google Analytics)
