But, even if it does, we can’t deny the fact that China had over a billion internet users as of February 2022, while India had approximately 658 million, which is increasing every day. Also, according to Pew Research, “constant” internet usage among adults has increased by 5% in the last three years. And, despite what we say all the time, the way people shop and buy has changed along with it, which means offline marketing isn’t as effective as it once was.
See, that’s a thing about marketing. It has always been, and it will always be, about connecting with the niche audience. But, unfortunately, in the recent era, it means connecting with the niche audience in the areas they are already spending most of their time.
Now let’s dig deeper into what digital marketing is, the importance of digital marketing, and the types of digital marketing..... click here to read more
