Increased demand for low-calorie plant-based and mineral-rich beverages by the Sports industry has resulted in increased demand for isotonic beverages. Isotonic beverages provide a quick and easily digestive medium to resolve issues related to dehydration...

Region-wise, North America is the biggest market for sports drinks. The rising popularity of fitness and athleticism by the young generation has resulted in a 3.8% increase in the consumption of sports drink in 2021 in the North American region.